Cultural Influences on Love

But when Is love ever true and committing? That Is why American tradition values marriage; the supposed full-term commitment of love and care. B) Sexual intercourse between partners is usually considered as love. Sex is valued as a freedom, and anyone could participate in sexual relationships. Even when someone isn't married or together, our American tradition views it as a natural incident. I believe love could just be caring deeply for someone and supporting them. Though someone once told me that love doesn't exist; it's just a made-up hooch!C) Transition: Consequently, people can catch sexually transmitted diseases and the false assumption that sex is love, and can destroy a persons life. That assumption is usually obtained from the mass media. II. American culture also influences love by mass media. America is known for its mind-shaping media which includes television, newspapers, music/radio stations, and especially the internet. A) It is a fact that the American society has alw ays been influenced by the mainstream media. We see or hear opinions and facts on TV or radio that others eave broadcasted.Most people give information that is most likely based on unfounded assumptions or unreasonable views. Love Is a topic that Is controversial In terms of how we should go about It. B) The media has portrayed love In many different aspects. In movies and TV shows love might be shown as a sacred and personal relationship between a husband and wife, or that special night for a teen couple on the mountain peak. Sex Is often mistaken as true love In the media. For example, I never had sex with my ex- relined and I truly loved her.Today, our views on love can be Influenced by networking such as Namespace, Twitter, or Faceable. C) Transition: However, all of these Influences and Ideas are biased, and can prove to be misleading. Society shouldn't believe everything In the media (or others). That is why American culture is based on individual freedom. America. We have the right to decide and think for ourselves on any topic or any action we choose. A) Today, American citizens have the right to choose who they can love or have sexual intercourse with.Whether it be a husband/wife or boyfriend/girlfriend, we can decide. B) Individual freedom also gives us the right to decide if a loving relationship isn't so loving. For example, a chaotic marriage. Couples can file for a divorce if agreed upon. Transition: Definitely, No matter how you view it, love should be honest and true. It should be pure, whether in a sexual relationship, marriage, or friendship. Love is a valued term and emotion that American culture has influenced by tradition, freedom, and the mass media.

Nock’s Ideas on Education Essay

Education refers to a slow and gradual process of gaining and acquiring knowledge. Training is an organized and planned process of imparting practical and hands on skills (www. osh. gov). Training is what Nock would rather wish people undergo rather than the rigorous process of learning abstracts. Nock’s view on education though largely generalized is the basic and sad truth. We should strive to train our children towards specific topics and fields instead of continually pumping them with more and more abstracts. Whereas education imparts one with theoretical knowledge regarding certain concepts and phenomena, training focuses at the application of that knowledge to practically control that phenomenon. A locomotive engineering student gains knowledge on the mechanical components and rationale behind vehicles but a mechanic practically applies this knowledge to perfect the mechanical rationale and yet he may be of modest education. It is agreeable that education takes much of an individual time and narrows his/her thinking directing it to one channel. This is at the expense of exposing one-self to diversified interests and aspects that would be beneficial to ones life. A nuclear scientist might learn so much about nuclear science and lack understanding of how to manage his financial resources. Education for sure leads to very frustrated minds, although not all. It promises sometimes what cannot be delivered leaving one consumed by an unquenchable thirst and passion for things that life cannot offer. Although this is what leads to innovations and inventions, it leaves in its wake very frustrated people. However I find Nock’s generalizations and insinuations regarding the social life unacceptable. Being educated does not simply mean that one does not associate with people. Although one may not necessarily hang out with his/her childhood playmates, they still maintain close associations with those that they enjoy the same interests with. However, I find Nock’s view regarding education and training to be real and we should heed the advice and seek to train more than we educate.

Hairy Ape Character Analysis Essay

Style â€Å"The Hairy Ape† was done in the expressionist style of theater. Expressionism is the theatrical technique which will use the staging and setting to show the characters inner emotion or the keep the theme constantly within the audience’s sight. In Expressionism, characters do not act or talk the way they really would, everything is extreme to prove a point. In Expressionism plausibility is deliberately altered by the author to make the theme clear. Characters Yank Yank represents the lower class. He depicts the manner in which it is the force at the bottom of society that allows society to run. Yank also represents how people can be trained and persuaded to be comfortable in a situation that may not be best for their personal development and become unable to fit in elsewhere. Yank is depicted in the play as â€Å"Neanderthal† and â€Å"ape-like†, not only in his speech, but also in his physical description. Yank and his shipmates are initially described as â€Å"?hairy-chested, with long arms of tremendous power, and low, receding brows?† The ship’s crew is kept in constant hunched over position due to his quarters on the ship Yank, at the outset of the play is even proud of his position. Yank is so comfortable in his position that he lives in false security that he controls his surroundings. He feels that it is he who is better. He repeatedly states how it is he who makes the ship run. Not even real izing that he has mentally dehumanized himself; he states that he is the ship. Yank seemingly has no issue with his position, has never given it any thought and criticizes other shipmates who do, until he is observed by Mildred Douglas, who proclaims upon seeing him â€Å"Oh, the filthy beast†. It is at this point that Yank realizes he not simply a part giving the ship motion, he is more than an animal or creature, he is a man. He is infuriated by Mildred’s comment and seeks to prove his worth. Yank’s desire to prove himself throws him into conflict; he is no longer able to fit in as he did in his prior position on the ship and finds he does not belong in society outside the ship either. During Yank’s moments of thought, of attempting to find himself and his position in life O’Neill depicts him in the same position as Rodin’s sculpture â€Å"The Thinker†. This particular sculpture was Rodin’s depiction of what he saw as a brutish, almost Neanderthal type man, contemplating his existence and place in the world, which describes Yank’s position quite well. Mildred Douglas Mildred Douglas is the upper class of society. She claims sociological interest when she requests a tour of the stokehole, but does not truly perform any kind of social work in the play. She claims herself a by-product of her wealthy society. Mildred served as a tool to bring about Yank’s personal dilemma. Paddy Paddy is a nostalgic character. He speaks of when he was a sailor as a young man and being at one with the sea. Paddy represents when man and nature were one. Paddy is resigned to the position he is in now, but longs for his good old days. Yank is unable to relate to this perspective, as he views himself as part of the ships’ mechanics. Long Long is a glimpse to the future; towards social change. Unlike Yank, Long is aware of the inhumane treatment of the ship’s stokers. He speaks of the separation of the classes and its unfairness. Long speaks of ideas such as the men on the ship being â€Å"voters and citizens† and how the ships crew are more than merely slaves. Yank is unable to understand Long’s point of view or his class-consciousness, instead, Yank considers him a preacher and a wimp.

Quantitative Methods Assignment Example | Topics and Well Written Essays - 2750 words

Quantitative Methods - Assignment Example For calculating the monthly expenses for the both types of mortgages first the nominal interest rates should be used to calculate the effective annual interest rates. This is done by using the following formula: I=(1+r/x)^x-1 In order to obtain the effective annual rates the Microsoft Excel formula was used: EFFECT(nominal_rate,npery), where nominal_rate is the annual nominal rate and npery is the number of compounding times per year. These values were calculated in Microsoft Excel using the formula: PMT(rate,nper,pv,fv,type). Rate is the interest rate of the mortgage, Nper is the total number of repayments for the loan, in this case 300 months (25*12), Pv is the present value of the total repayments that are to be made, Fv is the future value that one wishes to attain after the last repayment, in this case 0 and lastly Type indicates whether the repayment is made at the beginning of the month (0) or at the end (1), in this case we assume it is made at the start of the month so 0. In order to evaluate the Interest Only Mortgage option we must first calculate the effective annual interest rate on the deposit placed in the sinking fund. This will be done in the same way as for the Repayment Mortgage. The results are presented in the table below: The monthly cost Interest Only mortgage consists of the interest paid over the mortgage period and the amount accumulated in the sinking fund.... epayments for the loan, in this case 300 months (25*12), Pv is the present value of the total repayments that are to be made, Fv is the future value that one wishes to attain after the last repayment, in this case 0 and lastly Type indicates whether the repayment is made at the beginning of the month (0) or at the end (1), in this case we assume it is made at the start of the month so 0. In order to evaluate the Interest Only Mortgage option we must first calculate the effective annual interest rate on the deposit placed in the sinking fund. This will be done in the same way as for the Repayment Mortgage. The results are presented in the table below: Nominal interest rate on deposit in sinking fund Number of compounding periods per year Effective annual interest rate on deposit in sinking fund 5.50% 1 0.055 5.75% 1 0.0575 6.00% 1 0.06 6.25% 1 0.0625 6.50% 1 0.065 6.75% 1 0.0675 7.00% 1 0.07 7.25% 1 0.0725 7.50% 1 0.075 7.75% 1 0.0775 8.00% 1 0.08 8.25% 1 0.0825 8.50% 1 0.085 8.75% 1 0.0825 9.00% 1 0.09 The monthly cost Interest Only mortgage consists of the interest paid over the mortgage period and the amount accumulated in the sinking fund. In order to calculate the monthly payment into the sinking fund using Excel the PPMT(rate,per,nper,pv,fv,type) formula was used where rate is the interest rate per period, per is the period, nper is the total amount of payments in the sinking fund, pv is the present value of the mortgage, fv is the future value expected in our case 0 and type indicates when the monthly payments are due in this case we assume that they are made at the beginning of the period so we take the value 1. The results are listed below: Annual interest rate Number of years in the loan Amount of loan Payment into investment plan 5.50% 25 350000

Ethical Perspectives Cross Cultural Perspectives Essay

Ethical Perspectives Cross Cultural Perspectives - Essay Example This includes handling the customers and the services offered by the workers. Culture, however small and ineffective the fact may look like, determines a lot the success of the company (Alice, 2012). This essay focuses the idea of the culture of Wal-Mart store and how its culture has affected the company. Ethics are the upright wellbeing and undertakings of the company. Ethics and social responsibility, also plays a major role in shaping the general business. The essay also addresses the issue of ethics and social responsibility and what is to be done so as to improve the services of Wal-Mart stores. Wal-Mart operates in several countries outside United States. The road in establishing their stores in other countries have not been that smooth. The main reason behind this is due to the cultural conflict with other countries. Wal-Mart is a company based in the United States and the manner in which they conduct their services and the kind of products sold is mainly determined by homeland cultures. When the company ventures in external markets or other countries, it is faced with cultural conflict where the cultures are conflicting. Customers from other countries view the operations from Wal-Mart as inferior to theirs and hence the company loses market from the customers thus reducing the company’s profits and product management (Alice, 2012). It is as well correct to say that Wal-Mart is aggressive in searching for markets for its products and services. When they tried to venture into the Argentina market, the company did not succeed because of its culture. The people of Arg entina did not embrace their products due to conflicting cultures. Wal-Mart also has a culture of exploiting the middle class and enhances gender inequality. In Germany for example, international employees are paid more than the local employees, a situation that lead to the loss of a lot of workers. The cultural issues within the organization also determine the success

South Korea's Environmental Analysis Essay Example | Topics and Well Written Essays - 500 words

South Korea's Environmental Analysis - Essay Example There exist tight knitted system between the government and businesses in the labor market with the government ensuring that the laws and regulations on getting business startup licenses and procedures take the shortest time possible. This is carried out in order to continue increasing the labor market and completely eliminate the low unemployment rate still remaining in the nation. The only problem that the free market system has is that with the lack of strict market control by the government, corruption has been on the increase as people try to control the markets and monopolize it and especially the local market where the government does not bother much with. The corruption has rendered small and medium sized business had to flourish and succeed as the larger established businesses take up the larger share in the foreign investment and use their market stability to expand their wealth and sophistication making it hard to compete successfully (Mo & Brady, 2010). South Korea due to its establishment in the global market and economic success has it small and medium sized companies facing several entry and exit barriers. Some of these barriers include reputation, price discrimination, capital costs and organizational advantage among others (Mo & Brady, 2010). With some of these companies having established themselves in the industry, the startup companies face a very high capital cost just so that they can be able to establish themselves even if not match to the same level in assets and competition. The high capital costs requires heavy borrowing from banks and this leads to the company starting on a high debt percentage and this affects its sustainability in the industry. Even if it wants to exit the market, the debts and other overhead charges will be too much for it leading it bankrupt. With the large established organizations in South Korea such as Samsung and LG, they have cemented their organizational cultures and

M&S Lingerie ad 'Socially Irresponsible' Essay Example | Topics and Well Written Essays - 1000 words

M&S Lingerie ad 'Socially Irresponsible' - Essay Example The article compares this image to another recently banned image used by Lynx, for the same sexually suggestive reasons. The Advertising Standards Agency (ASA) is cited as beginning to take a tougher approach on these issues, backed by David Cameron in a bid to stop unregulated sexual imagery. This comes at a time when the Prime Minister himself is trying to uphold ‘family values’ and thus the advertisement industry is being required to comply with these new political ideas. This issue has wider implications because it involves the marketing industry as a whole as well as calling into question ethical theory and social responsibility for companies. Schlegelmilch & Oberseder (2010) have examined ethical trends in marketing (through the use of several types of marketing literature) and found the following: a generally increasing appreciation of ethical and moral issues in marketing (see figure 1), an increase in sexual imagery issues within ethical marketing, an increased understanding of the ethical needs associated with different religious and social groups, and an increased role for the internet in ethical marketing debates Figure 1 – The number of ethics related articles found in various marketing journals throughout recent decades; showing an increasing trend (Schlegelmilch & Oberseder, 2010) This general increase in scholarly articles about the ethics of marketing, as well as the evidence from the original article that the ASA is taking an increased interest in the reduction of available sexual imagery is interesting. Firstly, it suggests that there is an increased need for marketing companies to ensure that their images are socially appropriate without losing any of the impact factor needed to be effective. Secondly, it suggests that overly sexual imagery may not have the desired effect on the customer, and may have a ‘turn-off’ factor above a certain level. Finally, the evidence suggests that sexual imagery needs to be con fined to the appropriate avenues, rather than being used in outdoor advertisements like this Marks & Spencers advertisement. Interestingly, this was not the only article about the links between marketing and social effect to be published in Marketing Week recently. Another article describes the banned Final Destination poster involving disturbing imagery (see Figure 2) with a skull being shattered by steel rods (Johnson, 2011). Again, this image was for use in the public domain in outdoor locations, easily seen by children. The advertisement series was banned for being disturbing and showing horrific imagery where it was not appropriate. Again, this shows a growing concern about the type of advertising imagery available in the public domain and a need to show concern for who may be able to view this imagery. It also suggests that sexual imagery is not the only target for responsible marketing, and all types of image should be considered before release. Again, it must be noted that i mages need to fall within a small threshold of effectiveness and social responsibility (Sen & Bhattacharya, 2001). Research by Robin & Reidenbach (1987) suggests that many marketing directors believe that there should not be an issue between social responsibi

Evatuation argument Essay Example | Topics and Well Written Essays - 750 words

Evatuation argument - Essay Example Contrary to the expectations, Minh Dang’s parents started molesting her at the tender age of three and she was later on traded in brothels to sustain her parents’ incomes against her will. On the other hand, Maria Suarez’s parents tricked her in sexual slavery by sending her to attend a job interview for the position of a house help where she was in turn held hostage (Sher 89). The argumentantive approach indicates that Abby Sher’s short stories succeed in evaluating the mayhem that faces people subjected to sexual trafficking, but it is evident that she fails to include the actions undertaken by other members in the society to halt the anti-social behavior. The author’s study presents Minh Dang’s bibliography in the form of a story, which acquaints knowledge to readers from different demographic groups about the types of experiences condoned by the society as things of the past, but yet in prevalence and harmful to the young women and men. For instance, the fact that Minh Dang faced sexual harassment from her father from the age of 3 years is an indication that ignorance in the society has provoked the prevalence of the inhuman practices (p. 15). Therefore, the author’s approach in the subject of sex trafficking to the different recipients of the messages deciphers the intended understanding to intelligently identify the unethical relationships whenever they exist (Hanes 1). According to McSwane David, child trafficking remains a prevalent in the American society with the administration acting slowly to halt the continuity of the menace. Abby Sher succeeds in informing the society that the Maria Suarez and Minh Dan g’s family members with whom the children trusted exposed them to the harmful trade against their consent. When reading the stories about the two victims, it is evident that they were incapacitated to act in accordance to their constitutional rights because of the physical and mental torture they would face

See the attachment Essay Example | Topics and Well Written Essays - 500 words - 2

See the attachment - Essay Example In the 2005 ranking of poverty stricken countries by the United Nations, Kenya was position 154 out of 177countries.There are several factors that cause poverty in Kenya (Hughes, 2009). For instance, limited economic diversity most of the people in Kenya do depend on the agricultural industry yet an unstable sector because of weather changes. Most rural dwellers do depend on their substance farming for both monetary incomes as well as for their food. Jobs are less available living people with scarce opportunities. School fee is out of reach for poor families. It leaves many looking for a less productive job. According to research done by transparency international, Kenya is among the most corrupt country. Unequal distribution of resources favoritism, bribes and tribalism are some of the factors that contribute to poverty levels since most resources are not accessed. Several actions have been developed to help reduce poverty in the country (Asadi et al., 2008). An example is the introduction of free primary education by the Kibakis government. This medium tends to promote development. The government is also trying to ensure people in rural areas access health care services. Dispensaries are built in different places in villages. In addition to this, there is a ‘Kazi Kwa vijana’ initiative for job creation that ensures the government creates jobs for the youth. This is done by the provision of Uwezo funds to help the young people to start a business, as well as farming projects. The situation of poverty in my country can be improved by providing free business education and training especially to youths. The government should also provide loans for micro-business projects. There should be Equal allocation and distribution of resources. Provision of equal opportunities in the business sector harmonizes the poor and the rich. There were 192 nations represented in the seminar Kenya included. During the seminar, we had several presentations on

The Crucible would Essay Example for Free

The Crucible would Essay From your study of THE CRUCIBLE would you say that Miller intended there to be a hero and/or a villain? Justify your answer by close reference to the play.  I think Arthur Miller did mean there to be both a villain and a hero in his play. However the way he wrote his play made it so you would not have guessed some of their identities straight away.  I consider John Proctor to be the hero of this play and Abigail Williams to be the villain.   The characteristics that I think Miller believes a hero must have, beyond any other, is loyalty, and Proctor has that trait. He also must be brave and, in most respects, honest. He does not show these qualities when he appears in the beginning. At the start of the play Proctor shows little promise of heroism, he seems aggressive, violent, especially towards Mary Warren and Abigail, threatening to show you a great doin on you arse and asking if they look for a whippin?. However he has a reason to be angry with Mary Warren as she is his servant and she has disobeyed his orders.  We can tell that he does not mind threatening people that he believes are lower then him but he does not let people who believe that they are higher then him push him around. He stands up for himself and for what he believes in, even if it means going against authority, I like not the smell of this authority. He understands and admits what he had done wrong, even though he does not tell everyone until a point of crisis (when Abigail prays in the court: Whore!). He tries so hard to keep away from Abigail and temptation and tells her that We never touched and that he never give you hope to wait forhim.  As the play progresses we watch as he tries to save his wife and friends while trying to stop Abby. Even when he is offered his wifes freedom, by the judge Danforth, on the condition that he will drop this charge? he replies that he cannot, as that means he would have to forget about his friends, proving to us how deep his loyalty to his friends is especially when we realize that he is willing to doom his good name in order to prove his case against Abigail. He prefers to sacrifice what is most precious to him rather than leave his friends in the lurch. He gives up his reputation, that he tried to keep righteous and worthy, to save his wife and friends. He tells the judge that A man will not cast away his good name. He cast aside something that he felt was so important to him for the love for his wife, showing us how strong his emotions are and his sense of guilt.  But even though he admits to lechery with Abigail he cannot bear the thought of confessing to something that is a lie to save his life (Act 3). He could not bring himself to betray his friends so that he could live a liars life, for he believes that he is not worth the dust on the feet of them that hang!. He keeps his loyalty to his friends intact by dieing a heros death and his personal integrity. It is this that Miller stresses most: How may I live without my name? While Proctor is not the conventional hero he at least tries to help people instead of being like Abigail who seems to have no morals and will stop at nothing to get what she wants.  Although there are many people in this play that could be called a villain Abigail Williams stands out as the worst, at least in my opinion.  The former maid of the Proctor house, she was turned out when Elizabeth Proctor found out about the affair between John and Abigail. None of them told anyone about the relationship and because of that Abigail was able to use against Elizabeth and tells Parris she hates mefor I would not be her slave! In the first scene she acts as though she is an innocent in the crisis but she quickly shows herself to be manipulative and a liar, no one was naked!he saw you naked.  She is revealed through Betty to be capable of murder too- You drank a charm to kill Goody Proctor!; she hides this, understandably, from the authorities, but not from the girls that danced with her. She frightens them into submission and lets them know that if any of them breathes a word she will bring a pointy reckoning tat will shudder them. She proven to be violent, smashs up Betty ad is menacing toward the other girls and later on to Danforth, telling him to beware, Mr. Danforth. Think you be so mighty that the power of Hell may not turn your wits?, warning him not to cross her. She shows no remorse for anything she does and feels no guilt for accusing all those innocent people of witchcraft just so she can accuse Elizabeth Proctor.  She blames everything on someone else never taking the blame herself, She made me do it!.. when asked by Hale whether she had done magic in the forest. She betrays the man whom she claims to care about to save herself when Proctor is accused of witchcraft she does not say anything to help him (Act 3) Even though she claims to care for Proctor and love Betty (I would never hurt Betty. I love her dearly, she does not, she cares for no one but herself.  She is also a thief and a coward. After Proctor is arrested she no longer has anything keeping her in Salem and, as the judge no longer trust her, she and Mercy Lewis run away with thirty-one pounds stolen from Parriss safe.  In short Abigail is a lying, manipulative, murderous woman whom will do anything to achieve what she wants.  In conclusion I believe that Miller intended there to be many different characters that could be the villain or the hero but that Abigail and John stood out more than the others.

Jacques Lacan On Masochism Philosophy Essay

Jacques Lacan On Masochism Philosophy Essay A consideration of Lacans interpretation of the Oedipal complex will provide further support for the contention that homoeroticism is both internal to and disruptive of masculine identity. Lacan follows Freud in assigning a central role to the Oedipal complex and its relation to castration, but he articulates the phenomenon in terms of his understanding of the relationship between subject and signification. In Lacans account the subject finds his way to selfhood through the work of the signifying system. The subject does not employ the cultures signifying elements to construct an identity but finds itself in signification, spoken by the signifier. Given this relationship to signification, the subjects self, meaning and desire are articulated from the site of the Other. The externalised reference point for the subjects self-identity creates a gap, a loss, a lack, a sense of alienation at the heart of subjectivity. Forever trying to close the gap of subjectivity the subject is constant ly substituting objects for the phallus in an attempt to restore a fantastic wholeness that may never have been there in the first place. Although Lacan insists that the phallus is a pure and transcendent signifier, that it is neither an object nor an organ, but only a fantasy and an ideal he often describes the phallus using terms that evoke the penis. Also, his description of how the subject realises and overcomes the castrating, alienating loss that accompanies its entry into language establishes a strong equivocation, if not an identification, between the phallus and the penis. Although all subjects experience the alienation attending the entry into language and thus all subjects seek the phallus and its fantastic substitutes, the subject comes to realise something about where the phallus and is not, given that the Other is the source and site of desire. Given the desire of the Other for the subject, the subject comes to an awareness that the Other does not possess the phallus, but is searching for it; the desire of the Other creates a longing on the part of the subject to become the phallus for the Other. Although the structural terms of Lacans description are subject and Other, implying that any desiring other could come to be understood as lacking the phallus and requiring completion by and through the subject. Lacan exclusively describes the lacking Other as the lower-case other, or more precisely, the mother. Whereas neither the subject nor the Other have an official gendered identity when discussed in the most general terms, Lacans description of the symbolic order requires that desiring others be positioned in specific gendered roles so that the subject can imaginatively overcome its alienation. In fact, in order for the symbolic structure to operate on Lacans understanding the only answer to the ever-circulating lack generated by the self-alienation of signification that can serve to cover the gap in subjectivity is the Name-of- the-Father; there is no maternal or feminine equivalent. The actual father in a relation akin to that of the penis and the phallus is, of course, always a stand-in for the symbolic Father, a vague approximation of the figure that secures the Law and halts the flow of the chain of signification initiated by the desire and language of the Other. At the same time in an account similar to the admission that the phallus is the image of the penis where the actual father does not sufficiently approximate the symbolic Father, the subject is likely to succumb to psychosis, unable to find its moorings in the ever-flowing tide of language, unable to structure a stable self. Lacan identifies a number of ways in which the actual father can fail to resemble sufficiently or successfully the symbolic father. First, if the actual mother fails to treat the actual father as an authority figure, as a figure who could instantiate and enforce the Law, then the relationship to the symbolic Father will be marred. Second, if the actual fathers life is riven with failures to attain the achievements and successes culturally assigned to male subjects, then he will also falter in resembling the symbolic Father. Third, if the actual father is so overwhelmingly successful, establishes himself as such a close approximation to the symbolic Father, then he also presents a problem for the subject because the actual fathers inevitable weaknesses and flaws will appear that much more glaring and hypocritical in relation to the symbolic Father he almost exactly approximates. Given the multiple ways in which the actual father can fail to resemble the symbolic Father, given Lacans a dmission that the actual father is always an imposter for the symbolic Father, given his admission that even the symbolic Father is only a fantastic substitute for the phallus which is itself only an imaginary object, are we compelled to conclude that virtually all subjects must be psychotic to some degree or another? Regardless of how we answer this question, Lacans theoretical discourse reveals, at the very least, an attempt to secure a privileged function for paternal authority, a longing for the (f/F)ather to rescue the subject from the chaos, lack and loss that the (m)Others desire generates. In this way, although not explicitly acknowledged in these terms, Lacans theory of the subject betrays a desire for the father that Freudian discourse willingly admits. What is missing from this account of alienation, desire and the phallus is any explicit recognition that the subject could experience the father as the desiring other. The logic of the Lacanian structural order demonstrates why this must be ruled out as a possibility. On the one hand, if the father could be the other who desires the subject, then the father would be recognised as lacking the phallus in the same way that the mother does. In Lacans system, desire signals lack; if the father is (also) a site of lack then the symbolic order will collapse because the Name-of-the-Father exists precisely as an answer to the ever-present, ever circulating lack signified by the phallus. On the other hand, if the father is either the source of a homoerotic desire for the son or the object of the sons homoerotic desire, then, given the sexual order that Lacan assumes and the dominant fiction presupposes, the actual father is distanced from the symbolic Father because of the kind of sexual desir e circling around him. Insofar as homoerotic desire flows between the father and son, psychosis inevitably results i.e., homoeroticism makes the subjects achievement of a self impossible. At the same time, the subjects quest for an un-alienated sense of self is fuelled by a desire to rest secure in relation to the Father and the Fathers Law. The longing for selfhood is discursively represented by Lacan as a captivation with the (F/f)ather that both is and cannot be homoerotic. Freuds representation of normative masculinity can keep homoerotic desire discursively alive because it strives to make the objective facts of biology that institute the heterosexual and patriarchal organisation of desire and identity appear natural and inevitable. The boy will always choose the penis; the penis signifies maleness and implies heterosexual desire. Because Lacans account of subjectivity does not take anatomy as its foundation, it cannot admit the possibility of homoerotic desire into the realm of masculine identity without revealing the arbitrary resolution of the alienating effects of signification in favour of the heterosexual and patriarchal status quo. If the boy finds himself in a universe comprised solely of others, lack and desire, then there must be some mechanism for fixing the relationship between some others, some lacks and some desires, if the gendered and sexualised division of power is to be maintained. Taking Freuds thoughts on mourning and melancholia as her primary texts, Judith Butler argues in Gender Trouble that the lost, repressed, perpetually unacknowledged, eternally mourned object of homosexual desire is necessary to the consolidation of masculinity and that a strong sense of oppositionally defined gender identity serves to maintain the lost homosexual object through a constant gesture of disavowal. Butler also demonstrates through a close reading of Freud and Lacan on the Oedipal complex that the social prohibition on homosexuality is transformed by their texts into a heterosexual disposition that provides heterosexual desire with a natural rather than cultural origin. More importantly, however, Butler concludes her discussion of the relationship between heterosexual desire and the lost homosexual object with a consideration of the relationship between disavowed homoerotic desire and the construction of the female subject. The woman-as-object must be the sign that [the masculine subject] not only never felt homosexual desire, but never felt the grief over its loss. Indeed, the woman-as-sign must effectively displace and conceal that preheterosexual history in favour of one that consecrates a seamless heterosexuality. Butler contends that the construction of the woman as a sexual object and the repression of the homosexual substratum of masculinity are implicated. Given this mutual implication, it seems that tracing the figuration of homoerotic desire in representations of normative masculinity has the potential to alter the construction of womens relationship to sexuality and subjectivity. This section began with the suspicion that there might be sites in psychoanalytic theory, in addition to discussions of masochism, where the dominant fiction regarding masculine subjectivity could be unsettled. Through a discussion of both Freuds and Lacans understandings of the masochism and the Oedipal complex, I have sought to map one of these sites, to trace the presence of homoeroticism in psychoanalytic representations of masculinity, even where it is absent from the explicit terms of the discourse. Attending to this homoerotic substratum of normative masculinity provides three critical insights for the larger questions motivating the dissertation. First, based on this account of the relationship between normative masculinity and homoerotic desire, we can understand why masculinity resists being the object rather than the agent of the gaze. Where the masculine subject is exposed to the gaze, erotic desire is never far behind. When erotic desire envelops the male body, it often renders that body capable of homoerotic contemplation or at least suggests the possibility of homoerotic contemplation of the male body generally. Such a presentation of the male body brings to conscious attention the thin, if not discernible, line between normative and homoerotic masculinity. Castration, loss, lack, otherness, visibility; these are the characteristics that the dominant fiction attempts to exclude from its articulation of masculine subjectivity. What makes this task of exclusion, repression and displacement nearly impossible is the conjunction of masculinitys dependence on display for securing its privileged position and spectacles tendency for exposing the lack inherent in masculinity as well as the dependency of masculinity on the other to retain its ascendant position. Masochistic fantasies help to secure the venerable and desirable status of the paternal figure, but they do this at the cost of demonstrating the dependence of masculine subjectivity on the ever-receding, unattainable love of a masculine other. Phallic visual displays often serve to align the penis with the phallus, but they also function to expose the insufficient and paltry nature of the organ when placed alongside the imaginary ground of its significance. Narratives of womans nature as irredeemably and essentially castrated, as naturally and inevitably passive in relation to male (heterosexual) desire certainly constrict the cultural possibilities available to female subjects, but they often reveal the desperate anxiety to disavow the narcissistic, homoerotic dimensions of masculine subjectivity. Representation poses a dilemma for masculinity: the display of its power is both necessary for the justification of its privileges and an essential feature of its demise. Freud and Lacan have attempted to cover up the cracks inimical to their own enunciative function in order to secure an authoritative position for masculine subjectivity; like even the most masterful artists, however, the discursive elements exceed their progenitors; the device is, more often than not, in many ways laid bare. The dominant fiction of masculine power, privilege and plenitude is both more resilient and more vulnerable than it might at first appear. This can make a political project that depends on hermeneutic intervention as its primary strategy, like the one pursued here, seem astonishingly naÃÆ'Â ¯ve and refreshingly incisive in turn. As such a hermeneutically grounded vision of political change assumes, revelation of the dominant fictions fictional and political character can be accomplished only by a close examination of the fictions terms and structures. To state this claim in the terms of the material under consideration, perversion is intelligible and identifiable only in relation to the Oedipal drama; subversion is accomplished primarily through a diagnostic, symptomatic and internal critique of the dominant fiction. This is not an empirical claim about the veracity or universality of the Oedipal structure, but rather a methodological claim about how best to do the work of transfor ming the dominant fictions regarding masculinity, femininity, and subjectivity. The structuring and definitional terms of the prevailing discourse must often be taken as the starting points for any oppositional discourse, for the sake of intelligibility, legitimacy, credibility, authority. This strategy of close, but subversive, reading will continue to guide my interpretation of other representations of masculinity and the male body. The political work of reconfiguring cultural fantasies about the meaning of masculinity will depend, at least initially, on the ability to re-signify the features of the relevant hegemonic discourses. Without expecting a completely new narrative outside the reigning signifying practices, this perspective is informed by a belief in the possibility of variable narratives using the terms of the dominant signification system to disturb the hegemonic understanding of masculine identity. Whether such hope is fantastic or delusional will be demonstrated in pa rt by the analysis of the next chapter, but can ultimately be confirmed only by the fantasies and practices that such interpretive interventions instigate. 2,447 words

Introduction to MS Excel

Introduction to MS Excel Microsoft Word is a powerful word-processing program that will take your documents far beyond what you can produce with a typewriter. Whether you want to create a simple letter to a friend, produce a newsletter for a professional organization, or even write a complicated, multiple-page report containing graphics and tables with numerical data, you will find the information that you need to quickly and easily get the job done in Microsoft Office Word. History of Microsoft Word 1.1.2 Microsoft Word 1990 Microsoft Office for Windows is released otherwise known as Office 1.0 office 1.0 contains Word 1.1, Excel 2.0 and PowerPoint 2.0. In the same year as this release, Microsoft becomes the first company to exceed $1billion in sales in one year. 1.1.3 Microsoft Word 1998 Word 1998 for the Macintosh gained many features of Microsoft Word 1997, and was bundled with the Macintosh Office 98 package. Document compatibility reached parity with Office 97 and Word on the Mac became a viable business alternative to its Windows counterpart. Unfortunately, Word on the Mac in this and later releases also became vulnerable tofuture macro viruses that could compromise Word (and Excel) documents, leading to theonly situation where viruses could be cross-platform. A Windows version of this wasonly bundled with the Japanese/Korean Microsoft Office 97 Powered By Word 98 and could not be purchased separately. 1.1.4 Microsoft Word 2002/XP Microsoft Word 2002 was bundled with Office XP and it was released in 2001year. It had many of the same features as Microsoft Word 2000, but had a major new feature called the Task Panes, which gave quicker information and control to a lot of features that were before only available in a modal dialog boxes. One of the key advertising strategies for the software was there moval of the Office Assistant in favor of a new help system, although it was simply disabled by default. 1.1.5 Microsoft Word 2008 Microsoft Word 2008 is the most recent version of Microsoft Word for the Mac, released on January 15, 2008. It includes some new features from Word 2007, such as a ribbon-like feature that can be used to select page layouts and insert custom diagrams and images. Microsoft Word 2008 also features native support for the new Office Open XML format, although the old doc format can be set as a default. 1.1.6 Microsoft Word 2010 The next version Microsoft Word is scheduled to be released sometime in 2010. It will include any new features common to other applications in Office 2010. Microsoft Word 2010 will have the new WordArt styles and effects replacing the old styles. 1.2 Advantages of Microsoft Word 1.2.1 Word Columns Newspapers, newsletters, magazines, and many websites format information in columns. Doing so allows for more flexibility in arranging topics within a larger document. In Word, using columns makes your information easy to find and read when creating newsletters and other documents. 1.2.2 Table You also have tables, which are a grid of columns and rows and great for comparing or following information across several columns. If you have used Microsoft Excel or another spreadsheet program, you will find working with tables in Word very similar. In fact, on a very small scale, Word tables are small spreadsheets. 1.2.3 Graphics You can also work with graphics, such as pictures, shapes, or diagrams. Using a few carefully placed graphics in your document can be just the enhancement the document needs to keep your reading audience interested. Youll learn how to place them into your document and manipulate their size, color, arrangement, and more. Working with Word graphics is fun and easy. 1.2.4 Longer Documents Theres more to Word than short letters and memos. Now that you are more comfortable with the basics of Word, you can view your documents from different perspectives and generally work with longer documents. In this part, youll discover outlines, mass mailings, and adding referencing information such as bibliographies, footnotes, tables of contents, and indexes. Using features like these makes creating legal briefs, annual reports, catalogs, and other complex documents much easier. 1.2.5 Printing In many cases short documents can be printed only once at the end of editing. However, even in this case the look at the printed copy can lead to some alterations in the document contents and layout. This is because we perceive the on-screen document and the printed document differently. Maybe this will change in the future, but nowadays this difference in perception still exists. Therefore, even in the case of short documents there may be more than one printing. The situation is different in the case of long documents, such as book, text books, theses, manuals. Printing the edited document or some of its parts is just a necessary part of the work on a large project, so printing is repeated many times while working on the publication. 1.2.6 Making Bibliography Usually a bibliography list is a list of book, journal articles, conference papers, patents, and unpublished works. Which is sorted either alphabetically by names of authors or in the order of appearance of the first reference to the cited work. Items of a bibliography list are usually denoted by numbers or other labels, which are used in the text for referring to sources. In books, textbooks, theses, and other extensive publications as a bibliography list is considered as a chapter level unit, so its title (the word References or Bibliography) should be formatted using the chapter heading style. For the same structural reasons, in such publications a bibliography list should start on an odd page. 1.2.7 Page Numbering Besides text, equations, figures, tables, and other element, representing the information, which an author wishes to pass to readers, there are also important elements used for navigation in the book. An absolutely necessary part of any monograph, thesis, diploma work, or a textbook, is pagination, or page numbering. Navigation in text without page numbers is cumbersome. Even the presence of the table of contents or a word index implies that all pages are numbered to make locating information easier. 2.0 Introduction to Microsoft Excel Microsoft Excel, the most popular and powerful worksheet program in the world. What is worksheet program? A worksheet is a program with a huge grid designed to display data in rows and columns where you can create calculations to perform mathematical, logical, and other types of operations on the data you enter. You can sort the data, enhance it, and manipulate it a plethora of ways including creating powerful charts and graphs from it. Whether you need a list of names and addresses, or a document to calculate next years sales revenue base on prior years performance, Excel is the application you want to use. 2.1 History of Microsoft Excel Excel 1 The first version of Microsoft Excel, was released for Macintosh systems by years 1985. By developing Microsoft Excel for the Macintosh first, Microsoft was able to take advantage of systems graphical user interface (GUI) and mouse input device. They were also able to build up the programs reputation while avoiding direct competition with Lotus 1-2-3. Excel 2 and 3 In year 1987, Microsoft launched Microsoft Excel 2 along with its Windows operating system. Windows borrowed many of the features of the Macintosh interface, which allowed Microsoft to give Microsoft Excel 2 all the graphical refinements of the Microsoft Excel 1, such as pull-down menus and point-and-click interaction. Excel 2 and its next version, Excel 3 (1990) year, experienced some popularity, though Lotus 1-2-3 continued to dominate the market. Excel 4 and 5 Excel 4 was released by 1992 year, the same year that Windows 3.1 was released. With this release, Microsoft Excel finally begins to dominate the spreadsheet market. This also marks the first time that Excel is bundled as part of the Microsoft Office suite of programs. The next year an improved version of 4, called Excel 5, introduced many welcome changes. Excel 95-2003 In 1995, Microsoft released its first significant redesign of its Windows operating system, Windows 95. Excel also received a major reworking and re-branding; the new version was dubbed Excel 95, as were all of the programs in the Office suite. The next several versions of the software continued this branding, and saw the release of Excel 97, Excel 2000, Excel 2002 and Excel 2003. Each version saw improvements over its predecessor, though each was built upon the design established in Excel 95. Excel 2007 The newest release, Excel 2007, presented significant changes in both interface (such as the ribbon, replacing the traditional pull-down menu) and functionality. It was released in conjunction with the Microsoft Vista operating system, and carried many of the Vista design elements. 2.2 Advantages of Microsoft Excel 2.2.1 Create a Chart Microsoft Excel gives you tools for quickly generating a chart or visual representation of the numbers in your worksheet, Charts clarify patterns that can get lost in columns of numbers and text, and they make your data more accessible to people who are not familiar with, or do not want to delve into, the details, Charts can make a greater impression that rows and columns of numbers because the mind perceives, processes, and recalls visual information more quickly that textual or numerical information. In addition, shapes and colors have real impact. With using Microsoft Excel you can charts with dramatic visual appeal quickly and easily. Simply select the data you want to chart and then choose a chart type from the Insert tabs Chart group. Microsoft Excel provides several chart types from which to choose, including column, line, pie, bar, area, and scatter charts. In addition, each chart type has a number of subtype options. 2.2.2 Creating Formulas By using Microsoft Excel formula is an equation that performs a calculation. A formula can consist of operators, functions, numbers, text, and cell references. You place formulas in cells. You can click a cell and then type your formula into the formula bar or you can type your formula directly directly into a cell. 2.2.3 Paste Link into Word You can use Excel data within other programs, thereby extending your ability to use, analyze, and present your Excel data. In PowerPoint, you can use Excel worksheet to illustrate your presentations. You can add Excel data to Word or PowerPoint by using the copy and paste commands. The Copy command copies the Excel data. The Paste command places the copy in another document. When you copy and paste, if you make changes to the original Excel document, you must go into the Word or PowerPoint document and update it as well. You can also copy Excel data into Word or PowerPoint by using a paste link. When you use a paste link, if you alter Excel data in Word or PowerPoint, Office automatically updates the Excel source document. 2.2.4 Save After you complete the work of entering, formatting, analyzing, and charting your data, you can share it with others. Sharing data usually means either saving it and sharing the file, or saving it and sharing a print out. Microsoft Excel make your work easier to share with others. 2.2.5 Protect your worksheet You can protect your worksheet so others can view and print it but cannot make changes to it. You can also save your workbook as a template. By saving your workbook as a template, you eliminate the chore of recreating a special-purpose worksheet each time you need to use it. In addition, you can save documents in many formats. 2.2.6 Printing By using Microsoft Excel you can print multiple-page worksheets and multiple-sheet workbooks. You find out how to select noncontiguous cell ranges and print them and how to repeat row and column labels across several pages. The two key printing tools are the Page Setup dialog box and the Print Preview window. Familiarize yourself with the many choices they offer. 2.4 Conclusion Microsoft Word very useful for us, because anything also can write can be done on word. So reports, essays, projects, experimental write ups etc. It allows us to present projects in the same way that a professional would. It makes high quality presentation possible to everyone and therefore first impressions are normally good. We can import diagrams, photographs, tables, accounts, databases and even drawings into the document. Besides that, we can underline, make text bold and italic so as to emphasis a part of the document. It has a word andÂÂ  grammar checkerÂÂ  within the program so this allows me work to be much improved. It also helps the marker or teacher as it is very easy to read which is not always easy with the hand written word. Microsoft Excel is also very useful for us, because we can use Excel data within other programs, thereby extending your ability to use, analyze, and present your Excel data. In PowerPoint, we can use Excel worksheet to illustrate your presentations. We can add Excel data to Word or PowerPoint by using the copy and paste commands. Besides that, we also can protect our worksheet by using Microsoft Excel, so others can view and print it but cannot make changes to it. We can also save your workbook as a template. By saving our workbook as a template, we eliminate the chore of recreating a special-purpose worksheet each time you need to use it. In addition, we can save documents in many formats.

Aldous Huxley’s Brave New World and Ray Bradbury’s Fahrenheit 451 Essay

Aldous Huxley’s Brave New World and Ray Bradbury’s Fahrenheit 451 Both Aldous Huxley’s Brave New World and Ray Bradbury’s Fahrenheit 451 portray hedonistic societies. The inhabitants of both societies seek to enjoy themselves for as much of the time as possible, however only citizens in Brave New World are truly happy. This leads to the conclusion that humans can never be truly happy, according to the authors, as their natural selves. The people in Brave New World enjoy themselves with promiscuous sex, complicated sports, movies called feelies that engage all the senses, and excessive use of the mind-altering drug called soma. Their schedules are always full. A Controller relates the workings of society to some adolescent boys, telling them happily that â€Å"the old men work, the old men copulate, the old men have no time, no leisure from pleasure, not a moment to sit down and think—or if ever by some unlucky chance such a crevice of time should yawn in the solid substance of their distractions, there is always soma† (Huxley 67). When they are awake they are working or playing sports with coworkers, during the nights they attend the feelies and the parties and go home with someone to have sex with. The people are conditioned to never want to be alone, to always be engaged, never thinking further than what their job requires. For the people whose jobs require little or no thinking, special castes are created with alcohol added to the brains, destroying cognitive functions. The hedonism portrayed in Fahrenheit 451 tends to be darker. People drive cars as fast as they can to get a sense of speed, regardless of who or what they may run into. The fun houses that people go to have â€Å"games† such as the window smasher, playing into ... ...tory system until the person can no longer breathe. The overdoses of soma are few and far between however, the Brave New World society appearing to genuinely believe in its happiness and the suicide rate being correspondingly very low in contrast to the nightly attempts in Fahrenheit 451. The majority of the aspects in the two hedonistic societies are equivalent. Conditioning the minds of the population appears to prove far superior to motivating them with fear. In Brave New World the only ones who are unhappy are those who do not respond to the conditioning, who do not receive conditioning, and those who are separated from society. No one is truly happy in the society of Fahrenheit 451. Works Cited Bradbury, Ray. Fahrenheit 451. New York: The Ballentine Publishing Group, 1953. Huxley, Aldous. Brave New World. Garden City, NY: Country Life Press, 1929.

Communication Devices :: essays research papers

Recently, while enjoying a sunny afternoon with some friends, a few baby boomers I know were relating some experiences that seem quite pertinent to the subject of how communication is or will change. Young Aaron, the son of a guest, was at a loss when told to call home. It seems our young guest had never had to use a rotary telephone. Confronted with this icon of past technology, Aaron went away with a new experience to relate. Another guest, upon hearing of Aaron's plight, related a similar experience. It seems that Diane had given her son a watch for Christmas. It seems that this wristwatch, complete with hands and a face was foreign to this young child who has had the time electronically flashed at him in numeric form for all of his life, without need of knowing how to tell time conventionally. So it seems in this day and age, that the old continues to be replaced by the newer and faster technology. We in turn are caused to learn newer and faster ways of dealing with these new technologies. Technology grows exponentially, meaning that the more it grows the faster it grows, yet in dealing with this technology we can in turn learn how to decrease our work time while increasing our productivity. We have definitely come a long way from the pony express and telegraph, yet it is not so long ago that we do not still use their predecessors, surface mail and telephones. With current technological advancements it is now possible to communicate across the planet instantaneously, thanks to wide-band technology, fiber optics, and satellites all of which make possible this possible. With the invention of the printing press by Gutenburg in 1434, and subsequently the first book in print, he can be credited as the father of the information age. Accompanying the birth of the information age came an explosion of new technological advances designed to improve how we communicate. These advancement have had many glitches and shortcomings which have been improved upon again and again. in the years since, yet they were always time consuming, Overcoming these time constraints has been the goal of assorted scientists and inventors. Painstakingly they moved forward with limited progress until the twentieth century. With the birth of the twentieth century we see a drastic increase in advancements, which have grown by leaps and

The Voice

You may adore it, you may despise it well guess what I love: The Voice. Well if you have not heard of it; let me give you some insight into it. It`s a British television talent show based on ‘The Voice Of Holland’ created by the Dutch television producer John De Mol. It began its 11 week run in March 2012. There are four stimulating and appealing judges to judge the voices of the contestants; more over the judges are Danny O’Donoghue who is absolutely good-looking; there’s Jessie J who sings absolutely flawlessly; followed by Sir Tom Jones who is totally a legend; last but not least Will.I. Am who is extremely hilarious! As soon as I saw that they were the judges I literally jumped off my feet and started screaming! As you could see all the judges are singers moreover they aren’t producers or other music executives as an alternative they are famous recording artists who represent a range of musical genres. OMG the presenters are Reggie Yates and Holl y Willoughby. I absolutely admire Reggie Yates and Holly Willoughby well I'm not fond of her that much, yet she’s alright.Well I haven’t even mentioned why I think highly of ‘The Voice’ yet! I admire it because it’s different compared to all the other different talent shows, for instance: X-Factor and Britain’s Got Talent. In addition, The Voice is judged based on their voice and not accordingly to their appearance as the auditions are ‘blind auditions’ meaning that the judges back are turned towards the contestant, so that they can’t see who’s singing, which I think is superior!Thus if the judges liked the voice they would buzz to see who’s behind the voice. If there’s more than one judge that buzzed the contestant gets to chose who they want as their mentor throughout the competition. Which I personally think is the most thrilling part of the auditions to see who they pick and who I think they are go nna pick. Besides, I forgot to say I also Love the songs they sing throughout the competition, mainly because I’ve heard of them before, as a result they are my variety of music! So what are your thoughts?Well, Isabel Mohan says â€Å"The Voice failed because it was so nauseatingly nice† along with Aiden Merrygold says â€Å"I find this show pointless as we already have an X-Factor and Britain’s Got Talent and I think that’s enough! However, I don’t care what others say about this show it’s their opinion and my opinion is I find this show irresistible. Well, so far of the first series on the whole much-loved episode was the semi – finals one, where the contestants sang with their mentors for the very first time! It was exciting as well as intriguing to see what song they would sing and sort of genre they would pick!However, the battle rounds were very electrifying to watch, as all the contestants were incredibly good singers moreover it was sad to see a few of them leave. So, what are the battle rounds? Do you know? Well, let me tell you a bit about it. During the battle rounds the contestants are coached by judges and mentored by an additional recording artist they are known as ‘advisers’. The battle pits two of a judge’s singers against each other they must sing the same song in front of a studio audience. After, the judges have to choose which of their own singers must go home.

IKEA Looks to Further Penetrate the U.S. Market

Given the SWOT analysis presented in the case, what are IKEA’s key competitive advantages? What strategic focus should the company take as it looks to further expand into the U. S. market? * IKEA’s low cost structure has been the very core of its success. It’s low-cost and high-quality strategy fits with the current state of the economy. Offering convenience factors within IKEA’s stores would fit well with IKEA’s low cost structure. It maintains its low-cost business model by creating a different furniture shopping experience. IKEA supplies customers with all possible materials needed to complete their shopping when they enter the store (that are, measuring tape, paper, pencils, catalogs, strollers, and shopping bags). Although IKEA is not set up as a traditional furniture store, the company does provide several added amenities. There is no denying that brand image is a key strength for IKEA. IKEA considers the environmental impact of every step in its business processes by making products that are environmentally conscientious and cost-effective. * To further expand into U. S. arket, IKEA must address two key issues. The first is the overwhelming individuality of U. S. consumers. Further expansion into the U. S. market will require IKEA to adapt its offerings and stores to local tastes. The second key issue is quality. Although American consumers are increasingly value-driven, they also demand quality products. Many Americans view self-assembled furniture as being lower in quality, and similar to the type s of furniture one might buy at Walmart or Target. 2. What factor is the biggest reason for IKEA’s growth and popularity: value or image? What can IKEA do to sustain growth after it loses some cache? * There is no denying that brand image is a key strength for IKEA. Even if they have not been in a store, most people around the globe recognize the blue and yellow logo as a symbolic representation of trendy, modern, and fashionable furniture which have been based on Swedish home-based clean and efficient service. * Diversification can be a good way that IKEA does to sustain growth after it loses some cache. Product innovation and market development such as IKEA’s expanding goal in U. S. market. It is a risky strategy but with careful selection of the right kind of businesses, considerable improvements in profitability can be experienced. To try and maintain growth, IKEA is considering diversification outside of the furniture market. 3. What strategic alternatives would you suggest IKEA employ to further penetrate the U. S. market? * Add more services to enhance customers’ experience, and implement a customer relationship management system to track current customers and communicate with them. Keep IKEA’s brand image and focus on correct placement of stores. Expand product lines to flank the budget line with a higher-priced line. Clever advertising and promotion. 4. Speculate on what will happen at IKEA stores as they are adapted to fit local tastes. Is the company’s trade-off of service for low cost sustainable in the long term? * IKEA’s management philosophy; â€Å"Our vision is to create a better everyday life for the many people. Our business idea is to offer a wide range of well-designed, functional, home furnishing products at prices so low that as many people as possible can afford them. and all its activities is founded on its mission of offering wide variety of functional furniture for the house, of a quality and at a price affordable by a majority of people. This mission shows IKEA’s competitive advantage, positioning strategy and marketing mix. Tailoring IKEA’s stores and product to local tastes will cause IKEA to change its mission, to lose its competitive advantage and to redesign its positioning strategy and marketing mix.

Cross cultural relations with film analysis

The movie â€Å"Boyz in the Hood† deals with issues of racism and cultural stereotyping. It also deals with issues of personal identification and ambition and the issue of equality in opportunity, regarding schools, money, jobs, and personal safety. The characters in â€Å"Boyz in the Hood† represent a diverse group of young African Americans who must find their way through a world of violence, poverty, gangs, drugs, and broken families.Throughout the movie, the audience is reminded that many of the problems facing the movie's main characters are not of their choosing or making but are issues and problems which they have been made to deal with simply because of the circumstances of their birth, their skin color, and their socio-economic standing in society. Early on in the film, the audience is able to see Tre, Ricky, and Darin (Doughboy) as fairly typical kids who want to play football and enjoy being with one another.But Tre has already seen his house broken into, the three friends have passed by crime scenes and an impoverished neighborhood, There doesn't seem to be anywhere they can go to just be regular boys. Instead, they are made to be a part of crime and suffering from a very early age. The part of the movie that isn't actually shown, but the audience can imagine as a contrats is neighborhoods were kids can play and have parks and baseball games and not worry about gunfire or police or gangs or drugs.This vision which is not in the film, of a normal life, is the opposite of what the characters in the film have to deal with and the only difference is their racial origin, being African American. The characters in the movie as they get older seem to want to be a part of this â€Å"other† world, the world of whites and even though they remain true to their own cultural identities and participate in the â€Å"hood† culture, each of the characters seems to either want or is actively looking for a way out of the â€Å"hood. â€Å" Doughboy is sent to prison and looks to be the one who is most likely to become a thug. Still, due to the early scene in the movie where he is beaten up by an older kid who takes Ricky's football, the audience knows that Doughboy had to get tough in order to survive in the hood. It is almost as though his own acceptance of being a thug in the hood helps protect his brother, Ricky, and Trey from the violence around them in the hood. Later in the story, Doughboy's â€Å"fatherly† personality will start the chain of conflict that results in his brothers' death and eventually his own.But until that crises happens, Doughboy is like the father of the other two friends and the audience understands that despite his rough exterior he is really a compassionate person who sees a lot of potential in his brother and wants good things to happen for his friends and family. Because the characters in Boyz in the Hood, the main ones, are good people, the tragedies that happen to them are viewe d as not being of their making. Tre is stopped by an African American police officer who shoves his gun in his face and threatens to kill him simply because he, the police officer, does not like African Americans.Even though this is a short scene, it is a very important scene. It shows how an African American (the police officer) can be so alienated from their own race, and so hateful toward them that they actually become a part of the oppressive system which causes African Americans to suffer in poverty and be thought of as criminals and dangers to society. In the long run, Tre cannot bring himself to become an avenger for Ricky's murder. This is a demonstration that not all African Americans are alike, they are not prone to violence or revenge or gangs or shooting their enemies.Tre decides his life is more important than revenge. When he does so, he is both embracing his culture and refusing the more negative aspects of it. He is an African American who wants to improve his life a nd his family and his neighborhood and not become a thug like Doughboy even if he understands the reasons for Doughboy's actions. In each case, with the main characters of â€Å"Boyz in the Hood† their actions and options seem to be somehow influenced by the â€Å"white world† that they never really see.they aspire to become a part of that society and make good of their lives. They long for another life, but their life is filled with gunfire, helicopters, thugs, prostitutes, drugs, and violence. The reason they have been placed in such terrible circumstances are based in racism. The backdrop to the story is that white money-makers want to bring the property values in the Hood down as low as possible so they can but cheap real-estate; whites sell guns and liquor and drugs to the people in the Hood, but they would never set foot in the place themselves.There is no real sense of justice in â€Å"Boyz in the Hood† the only thing which comes close is when Doughboy do es kill the gang-bangers who killed Ricky. But even this is sad because it is not true justice but vigilantism and everyone knows Doughboy will be killed himself, eventually. The message is: no-one in official capacity care bout what happens to the people in the hood. In order to survive, they must often â€Å"lower† themselves, despite their best efforts, to the level of stereotype which has been used against them in a racially motivated way in the first place.

Lmt 100

AIFAA HUSNA BINTI ASHA’RI 112542 LMT 100 / 44 LECTURER : PUAN ZURAIDAH ABU BAKAR Question 1 (a) If I was Sivasothie, I will object the arranged marriage made by my family because I know that arranged marriage will not last longer even though it was parent choice. There were lack of love and respect between husband and wife when we married with someone which we do not know well. Furthermore, there was also the danger of arranged marriage which the husband will act violent towards his wife and to be worse the wife was too afraid to speak out. In Sivasothie’s situation, her future husband was materialistic. As he works as a doctor, the value of dowry that he wanted was too high that cannot be afford by Sivasothie, plus he did not wanted to be considerate with her family at all. In this case, it shows that a woman pride was very low because she cannot afford to pay the dowry for the man, just because of the arranged marriage made by their family. Question 1 (b) If I was the American girl, I will have a slow talk with my husband to improve our relationship. Maybe it was hard to have a slow talk as my husband was too cold, but I will try to change and improve the situation to save my marriage or else my relationship with him will become worse. The love between us is fading and it will die if I do not take any action on it. A marriage with no love was meaningless because we were living with our partner everyday and there will be lack of intimacy. It was okay if our husband was not care about us too much. We do not have to be emotional towards our husband because it will destroy the marriage that we build. Hence, we need to make things better and save the marriage from divorced. Tolerate between each other is important so that our relationship will last longer.

Human Resources and Technology Research Paper Example | Topics and Well Written Essays - 250 words

Human Resources and Technology - Research Paper Example Entrepreneurial spirit in the business organization greatly emphasizes on the speed of change in planning, implementing and executing the task at hand and HR needs to move equally as fast as the business needs demand. Accordingly, the organization expects from the HR team that they move fast and "deliver high-value solutions that are executable at the speed of commerce" (Richards, 2013). While deploying HR models in new markets, it is important to keep in mind local cultures and work ethics. While a firm is ready with a new joint venture in an alien land, HR has to get ready with the employee-friendly, cost-effective new models and solutions that adapt to the new conditions quickly. Thus, HR’s role in the technology-driven globalized world has been even more relevant than ever before because mergers, alliances, acquisitions in the new international business environment will pose some of the serious challenges to HR managers on workforce deployment issues to provide maximum benefit to the

Petroleum Engineering Essay Example | Topics and Well Written Essays - 1000 words

Petroleum Engineering - Essay Example In simple terms, the task of engineers is to provide a link between ideas and physical reality (Lyons& Gary 12). Petroleum falls in the category of minerals used by people or humanity for many years. For a couple of decades ago, people used materials or minerals where they referred to them by different names such as oil from rocks, shining water, and sweat of devil. Some of the names have been in place for several years such as naphtha and petros (Lyons& Gary 17). In Greek, Petros stands for rock while in Roman it means oil or petroleum. For many years, surface springs and tar pits have been the only source of oil or petroleum. However, this argument has not been reliable because most people look for petrol beneath the earth’s surface. For instance, during 1859, Drake Edwin struck oil after drilling 69 feet (Lyons& Gary 22). On August 27, the year 1859, United States of America marked the origin of Petroleum and Oil industry (Lyons& Gary 24). Despite the fact that few people h ad participated in commercial sale of oil, Drake was instrumental in proving that production of oil could occur in large scale. Analysis of crude oil shows that the composition of crude oil takes has carbon, hydrogen, oxygen, nitrogen, and sulphur. Carbon and hydrogen forms a big percentage in terms of composition of crude oil than nitrogen and oxygen. In terms of products, crude oil has the following products: hydrocarbon gas, petroleum ether, gasoline, kerosene, light gas, heavy gas and reside. All these products have different uses. For example, hydrocarbon gas finds its use as a natural gas while petroleum ether is a cleaner or solvent (Lyons& Gary 32). Petroleum occurs in rocks that are of three types, namely sedimentary, metamorphic, and igneous rocks. The classification is these rocks are according to origin as shown below. Igneous rocks originate from cooling and solidification process of magma in molten state. Magna results from the interior of the earth following eruption process. These rocks form almost 95% of the earth’s crust. They have a crystalline and hard structure with voids or pore spaces. This category of rocks consists of basalt, granite, serpentines, and andesite (Lyons& Gary 34). Sedimentary rocks forms the second classification of rocks used to produce petroleum. These rocks emanate from deposition of both inorganic and organic matter. Deposition of animal and plant fossils alongside igneous rock occurs in layers or strata. Sedimentary rocks fall further into three types, namely chemical, organic, and clastic sediments. Formation of clastic sediments is through deposition after a series of breakdown and transport. Clastic sediments mostly include breccias, sandstone, sands, gravels, siltstone, and marble. The second type of sedimentary rock is the chemical sediment that has mineral salts such as sulfate and chlorides. Lastly, the formation of organic sediments is through compaction process by wind, ice, snow, or rain (Lyons& Gary 39). Metamorphic rocks forms the last category of rocks that results from tectonic process in an environment that has elevated temperature and pressure. This environment changes the structure and composition of sedimentary and igneous rocks to form metamorphic rocks. These types include shales, marble, and quartzites (Lyons& Gary 40). Two groups of theories explain the actual occurrence

Business strategy Essay Example | Topics and Well Written Essays - 2250 words - 2

Business strategy - Essay Example Disruptors also play a major role for gaining competitive advantages. Disruptors break old boundaries of business and implements new things into business. This case study describe about the rhetoric structure and disruptors of Ford Company. By managing knowledge effectively the Ford implemented a disruptor which created a competitive advantage for the company. The company’s different rhetoric structure contributed a lot to enhance its products and business process. Ford invented a very innovative technology which helped the company to design its one of best selling truck. The company used aluminium in a high quantity to make the body of truck. It became an important feature for the company for saving its cost. The competitor of Ford does not have such features in its product. It helped the company in many ways to gain its market. The case study chosen revolves around best-selling pick-up truck of Ford. Ford F-150 contributed majorly towards global profit margins of the company. The company gained competitive advantage through designing a vehicle of aluminium. This was a rare concept and helped in reducing fuel consumption rate to desirable extent. Automobile industry is a part of oligopoly market structure. This industry is dominated by big five players such as General Motors, Ford, Honda, Toyota and Chrysler. There are certain key objectives of Ford’s competitors which can be stated as acquiring maximum profit share, technological leadership, growth of market share and service leadership. Ford comprises of 8 brands – Ford, Volvo, Land Rover, Jaguar, Lincoln, Mazda, Mercury and Aston Martin. Differentiation techniques have been adopted by the organization in order to stay competitive in the market place. Safety, advanced technology and innovative designs are the basis of their competency set. P orter’s five forces model can be applied on Ford in order

Re-designing Services Offered by NHS UK Assignment

Re-designing Services Offered by NHS UK - Assignment Example The authorities have to establish better performance evaluation systems and ensure that their facilities are delivering world class services like their neighboring countries. Established on 5th July 1948, NHS is now one of the largest public health care service in the world (Hawe, 2008). The UK authorities established the NHS to provide the residents with equal access to treatment. NHS aims to provide clinical help to patients regardless of their ability to pay for the medical expenses. The organization is funded through national taxation and this ensures that NHS is able to provide care to people who are not able to afford it with personal means (Dept. of Health Staff, 2004). This report will now conduct a SWOT analysis of NHS UK. This analysis is expected to present more clearly the current situation of this organization, show its strengths, weaknesses, opportunities and threats. The government has increased the investment in NHS UK. While the organization only had 33 billion in 1996/1997 to spend, it now has around 67.4 billion in funds for its needs. NHS has also seen an increase in spending on buildings and equipment and now has 3.4 billion for investment in the infrastructure. This surplus has allowed the organization to have more modern equipment and facilities and take better care of its patients. NHS has also decided to have more staff on board and thus it has begun to steadily increase the number of doctors, nurses and attendants (Dept. of Health Staff, 2004). These figures indicate that the organization has the attention of the authorities, and the government is trying to pull it up by putting more money for its sustenance and future growth. The funds available to NHS have increased considerable over the last decade, and the authorities now have the money to improve their infrastructure. By purchasing modern equipment, NHS can dramatically improve its quality of services and gain appreciation from the patients in the UK. In addition, NHS has more staff at its disposal and thus they have more hands to provide services to their community. Weaknesses Even though the authorities are making several efforts to improve the quality and accessibility of NHS, the organization is often accused of low standard in health care. A report indicates that in comparison to other European countries, the patients' survival rates were very low in NHS. This reason for this low rate was due to poor organization of services. NHS has very long outpatient and elective surgery waiting times and need to have more focus on areas such as cancer and heart disease (Scambler, 2003). Apparently NHS is not improving despite the amount of money it is receiving from the government. The residents of UK are not happy with the quality of services and are still complaining about the low standard in health care. The patients are comparing the services available to them with those of health care services provided to residents in other European countries. NHS needs better organization of services where the patients don't have to wait for a very long time for surgeries. Also, NHS has to ensure that

The Role Of The Lend-Lease Program In Allied Victory During WWII Essay

The Role Of The Lend-Lease Program In Allied Victory During WWII - Essay Example That fiction of neutrality became threatened by a long string of Nazi victories in Europe. The administration of President Franklin Roosevelt soon began to look for options give aid to Britain while remaining out of the war in a strictly military sense. 'If your neighbor's house is on fire, should you not help to extinguish it?' Britain's house was ablaze, and it is doubtful the total collapse of Britain and democratic states in Western Europe would not have posed a threat to the United States at a future date. (Hickman, 2012) Still, any attempt to lend direct aid to the Allies would be met with political opposition; Congress as well as many ordinary Americans heeded the warnings of the Nation's first President against entanglements in European Wars. The First World War did little to disabuse the public of this notion. As World War II became inevitable there were few indications that the United States would become a colossal industrial powerhouse that would prove the primary source of military assistance. Although American sympathies were definitely aligned with the nations who opposed Nazi-ism and Fascism, prior to late 1939 (September) the government espoused a policy of strict neutrality, thus little to no effort was made to place the economy on a war footing. The fear of a new European war was real, and compelling.Such fears prompted Congress to pass the Neutrality Act of 1935 and subsequent supporting amendments in 1936 and 1937. The totality of these measures made it illegal to grant loans or export warfare implements to belligerent countries. In addition, the Johnson Act of 1934 prohibited purchases on credit to any nation in default of payments to the United States. Great Britain and France placed large orders for munitions, but were required to pay for their items on a strict "cash and carry" basis. The situation in Europe worsened on September 1, 1939 when Nazi Germany invaded Poland. Two days following the attack, both France and British declared war on Germany; sparking a conflict that was soon to stretch from China, to Ethiopia, and Civil War in Spain. The market for American Munitions was to become global. (Martel, 2007 p.7, p.165) The Neutrality Act placed the federal government in a bind, whereby they needed to freeze pending orders by law at the commencement of open hostilities. Yet the President was sensitive to the undercurrent of sympathy from the American public in support of democratic governments fighting Nazi aggression. The President was also very aware of t he desperate need of Britain and France for American munitions and supplies. Thus, President Franklin Roosevelt called a special session of Congress in order to propose a means to secure legislative relief. On November 4, 1939 Congress passed the Pittman Act, which served to lift the embargo. Supplying French and British orders for munitions aided American industry in the conversion from commercial to the military production that would soon be needed. It also helped the chronic unemployment rates of the Great Depression. To facilitate the transition it was necessary to distribute the orders with equanimity. Rather than devise a special new bureaucracy, the government employed the existing Clearance Committee of the Army and Navy Munitions Board for the purpose of organizing the supply/munitions purchase-leases. Another obstacle to America's effort to equip foreign belligerents was that it was still unlawful to purchase government-owned munitions. To evade this constraint the War Dep artment sold guns and ammunition to the United States Steel Export Company, which served as an intermediary to the

International Business - Multinational Enterprises - Cross Boundary Research Paper

International Business - Multinational Enterprises - Cross Boundary Expansions - Research Paper Example (So & Westward, 2009) By 2007, â€Å"Taobao held 82 percent of the market, according to Analysys International† and eBay sold out of the EachNet venture, maintaining only its www.ebay.cn operations, which were not adopted in a widespread manner for domestic Consumer-to-Consumer (C2C) ecommerce transaction in China. (So & Westward, 2009) eBay can also be seen to have failed in the advancement of it PayPal strategy in China, which was surpassed by AliPay in usage by Chinese consumers. What is most striking in these examples is that eBay had the competitive advantages of pre-existing market dominance, brand name recognition, partnership with the dominant ecommerce auction website in China, and still failed in not only maintaining these market positions, but instead became a minority business operator in the Chinese domestic marketplace for online auctions. ... eBay’s failure to respect the local dynamics of Chinese culture and its patterns of internet use, its centralized corporate strategy internationally, as well as its failure to understand the threat of TaoBao to its business model in China all led to the eBay’s cross-boundary expansion strategy internationally being unsuccessful in accomplishing its aims of foreign market establishment, increased company profit, and the creation of long-term shareholder value. eBay – Company History eBay is widely regarded as one of the leading success stories of the Web 1.0 era, or the â€Å"dot-com boom† period in the late 1990’s that saw many internet companies go public with very high amounts of stock market speculation. eBay was founded by Pierre Omidyar in 1995 and Meg Whitman joined the company in 1998 with prior experience at Hasbro and Harvard Business School. (Gomes-Casseres, 2001) eBay outmaneuvered other web companies such as Yahoo!, Microsoft, and Amazon .com to earn significant revenue from ecommerce sales based on the auction and C2C model. eBay requires listing charges for people to advertise their goods for sale on the site, charges an additional percentage of the sale as a commission, and also receives a service charge from credit card transactions via its PayPal services. The company is the leader in the U.S. online auction market, and went public in 1998. As news sources reported, the company’s stock soared at the time of the IPO, â€Å"shares of eBay went up 163.2 percent† on the first day of trading to close at $47.375 with a market capitalization of $1.9 billion USD. (Kawamoto and Grice, 1998) Today, eBay trades on the NADAQ exchange under the symbol EBAY with a stock

Conflict of interest Case Study Example | Topics and Well Written Essays - 500 words

Conflict of interest - Case Study Example Most of the cases that are brought to the surface are of corruption, bribery, and money laundering. Despite the fact that these issues are worth concerning, but the conflict of interest that is exhibited by these institutions behind the scene and during interrogation phase is gross and vulgar (Hines & Reserve, 2014). Moreover, these acts not only violate the Charter of Human Rights, but it also disobeys the various international treaties, international law, and etc. Conflict of interest is a phenomenon that deals with the abuse of power, where public rights are compromised in order to obtain private gain. Everywhere all across the government and non-government organization one can find several examples of the officials who abuse their authority and position for obtain personal benefits. Conflict refers to disagreement, this disagreement can be on various levels, for instance it can be on the basis of violation of organization’s policy, it may be a disagreement in principle, or disagreement in practice and etc. Conflict of interest can also be dealt as an act of corruption, because it is the violation of trust, and misuse of a power entrusted to an official on a higher rank who is supposed to use the power for public security instead of personal profit. The case of Captain James CoBell is yet another example of a military official crossing his limits, and using his influence for satisfying his pleasure. CoBell was assigned the command of the fleet readiness commander Mid-Atlantic in 2011. In a press release by Naval Air System Command, quotes the investigation, by Commander, Fleet Readiness Centers "misused his position in using subordinates for personal favors, used abusive language toward his personnel and failed to properly account for personal leave," (Stewart, 2012). However, in response to the charges laid upon him, CoBell said that his tenure as Executive and commanding officer did not have any element

Management Compensation Research Paper Example | Topics and Well Written Essays - 1500 words

Management Compensation - Research Paper Example Compensation is an essential component of human resource management, which aids in motivation of employees, besides enhancing organizational effectiveness. Types of Management Compensation Management compensation encompasses both intrinsic and extrinsic components in the form of monetary benefits and non-monetary benefits such as paid holiday. Compensation incorporates salary, as well as other rewards and allowances given to employees in return for their outstanding services. Compensation can be depicted as representing base pay, long-term incentives, bonuses, stock options, and benefits (Davis and Edge 2). The goal based incentive (stock options, bonuses, and long-term incentives) is fashioned at aligning the corporation’s interests (financial success) with those of top managers. Description Management compensation is an effective means of enhancing the productivity of the employees and ensuring that deserving employees feel appreciated for their efforts. Some companies utili ze management compensation as a tool for fostering a performance-oriented culture where the employees focus on the company’s overall strategic goals. Management compensation is meant to motivate the employees, especially the top management within a company. The motivation of management compensation is to align the employee performance with the business goals, besides enhancing employee satisfaction and retention. ... Management compensation also enhances self-confidence, leading to self actualization. Management Compensation: An Incentive to Manipulate Accounting Reports Managers commit fraud because of the resultant economic benefits flowing from it. Given management’s self interest, executives may manipulate accounting earnings in pursuit of personal agenda, such as bonuses (Armstrong, Jagolinzer & Larcker 225). Income smoothing tends to be dominant in corporations applying internal performance standards compared to those using external standards. The downside of goal based incentives is that, besides encouraging managers to work smarter to deliver positive results (desired results), they also induce executives to manipulate financial results such as profit and share prices. This is an attempt to enhance their pay, which is itself a violation of executive’s fiduciary duty and a fraud (Laux and Laux 870). In most cases, companies design equity-based compensation contracts in order to provide executives with incentives meant to enhance stock prices via legitimate means. However, the contracts may also generate enhanced incentives to produce fraudulent financial statements or engage in actions geared at misleading analysts and investors on the stock value of the company. The incentives to engage in fraudulent activities may be serious in occasions where the executives believe that competition or other constrains limit their ability to enhance the value of the firm legitimately, and consequently reduce the incentives. Some studies show a likelihood of fraud in relation to incentives from unrestricted stock holdings compared to incentives from restricted stock. Managers at fraud firms tend to exercise larger portions of their vested options and are

How to protect against 4 e-commerce security challenges Essay Example for Free

How to protect against 4 e-commerce security challenges Essay Introduction Nowadays is the trends that trust the Internet commerce application where it can cause business operators. Some people will revert back to using the traditional method of doing business. The trust can be lost due to the situation where the hacker attack on e-commerce sites. According to the study done by Hammonds (2014) state that full-scale identity theft to web profiling come with various issues that been disturbed the consumer and vendor itself. That why, E-commerce also known as a form of buying and selling of product and services for the business and for the customer through the internet According to research done by Mukherjee (2016) state that online sale increasing day by day because customer take advantage of the low price product that offered by the wholesaler or the manufacturer in the online mood. Besides that, e-commerce also helps the customer and the organization in term of gaining the information through the technology that has been provided. Under Industry 4.0 concept, outstanding growth in advance and the information technology in social media network has been increasingly influencing human perception. That small enterprise that adopts e-commerce performs better than those which fail to adopt because of the catalytic effect on business performance (Wanyoike, et al. , 2012). This is because e-commerce adoption is not automatic due to the weaknesses of resources, for example, financial with e-commerce skill where the small enterprise have done it on the daily basis. It is shown that small enterprise can influence people to the business by using e-commerce by increasing the information about the social media network. The scope of study that has been done by Mihyun Chung Jaehyoun (2014) Kim elaborate that the Industry 4.0 is the industrial revolution with the future of core technology trend is expected to result in an all-new era of automated industries. Furthermore, the internet devices significantly improve the quality o f lives and in result will have a large impact on society. This has been proved with the development of small industry where they can go far in business by using the internet and apply the e-commerce business. Implementation of e-commerce is required high cost and need a strong economy-justification (Valmohammadi et al., 2016). This is because, in order to get the internet connection, there are a lot of things need build and upgraded in order to get the best connection. A poor connection can give the bad perception of the customer to the country and the nation and the ever-increasing growth of e-commerce in develop countries must be followed by the business policy and strategies that have bee fundamentally reconsidered as in the developing country. Acting as online marketplaces, e-commerce websites and mobile applications that facilitate online commercial transactions allow manufacturers, merchants, retailers and service and content providers to list their products, services or content online (Yen et al.,2015). To get success in e-commerce, there is some business model of e-commerce which it is has been structured in order to plan the activities more thoroughly to gain profit for an organization. The table below shows the key elements of e-commerce business model. ELEMENT DESCRIPTION VALUE PROPOSITION How a company’s products or services fulfill its customers’ requirements [14]. REVENUE MODEL How a company generates revenue and creates profit. MARKET OPPORTUNITY The marketplace that a company intends to enter, as well as the company’s potential financial opportunities in that marketplace. Many small market segments constitute a marketplace. MARKET STRATEGY How a company plans to enter a new marketplace and attract new customers. COMPETITIVE ENVIRONMENT Potential new entrants or other companies that offer similar products or services in the same marketplace. COMPETITIVE ADVANTAGE A company offers superior products or services at a lower price than its competitors do [23]. ORGANIZATIONAL DEVELOPMENT How a company organizes its work in a targeted, goal-oriented manner. MANAGEMENT TEAM. Leaders of a company’s business unit, responsible for the business model. Source: Adapted from Laudon, K.C., and Traver, C.G. E-commerce 2015: business. technology. society., 11th edition, pp58-68, Pearson [16]. Industry 4.0 is one of technology innovation after been through with the other three industry before. This industry is most modern where everything needs to use the internet in order to complete the task given. The information that available on the internet are not necessarily mean or lead to the success directly ( Kleindienst et al. , 2016). In contrast, the information usually gives some tools and methods and the right information is still needed in order to increase the effectiveness and lead the innovation. No wonder nowadays, it has been the topic that most frequent being discussed among the practitioners and academics in the German-speaking area (Dais, 2014, p. 625; Drath Horch, 2014, p. 56).In this industrial revolution, it provides various opportunities to the company, especially in e-commerce fields. According to Zhou (2015) article state that industry 4.0 system is complex and flexible where there are involving). This is due to challenges that the industry facing by dealin g with big data issue in order to make a decision rapidly for making an improvement. Big data becomes a buzzword for everyone because data mining already been since human-generated content has been a boost to the social network. The development of an Internet of Things (IoT) framework and the emergence of sensing technology have created unified information that will be connected with the systems and human together ( Jay Ley et al. , 2014). This is because nowadays only use a database in order to get and save the information into the system. When the internet has been well developing, it can help human to work more effectively with the system and can help the human to save time use the technology wisely.